Ted Herman, VP, Public Relations & Communications

Mr. Herman joined Hudson Health Plan in 2003 after a career of twenty years in Information Systems. His work as a technologist and sales executive began at companies like McDonnell Douglas Information Systems, Digital Equipment Corp. and Sybase. He later played a role in several start-up ventures such as Yoyodyne (acquired by Yahoo! in 1998) and Primary Knowledge. As a systems integrator, Mr. Herman helped pioneer the adoption of network-based applications and e-mail, and later created innovative Internet marketing strategies for brands such as AT&T and MasterCard.

His current responsibilities include oversight of internal communications, public and media relations, and the management of Hudson's online presence.

Mr. Herman appears in Seth Godin's best-selling book Permission Marketing (Simon & Schuster). He earned a BA from New York University in Classical Languages and the History and Literature of Religion.