Media Contacts:
Valerie Foster, Harrison Edwards PR, 914-242-0010
vfoster@harrison-edwardspr.com
Ted Herman, Hudson Health Plan, 914-372-2204
therman@hudsonhealthplan.org

 

IT’S A WRAP! HUDSON HEALTH PLAN’S COMMUNITY OUTREACH VEHICLES SPORT A NEW LOOK


COVs, mobile offices on wheels, make it easier for people to sign up for New York State-subsidized health insurance

FOR IMMEDIATE RELEASE
June 14, 2010

(Tarrytown, NY)…GHudson Health Plan’s fleet of four Community Outreach Vehicles (COVs) are sporting an eye-catching new wrap, proclaiming the important message—“Your Health Matters”—as they travel around the lower Hudson Valley, signing people up for free or low-cost New York State-subsidized health insurance.

“Our COV fleet has been on the road for four years now, and these mobile offices have proved to be invaluable in our community outreach,” says Mark Santiago, Senior Vice President of Marketing and Communications at Hudson Health Plan. “We’re out in the community every day, talking to people in the neighborhoods where they live and work, helping them determine if they, or their families, qualify for state-subsidized health insurance. These COVs provide a quiet, comfortable place where people can speak privately about their need to access health care.”

The COVs visit busy sites where people routinely go, such as shopping plazas, community centers, health fairs, and other places with heavy foot traffic. The brightly colored graphics on the exterior, and an inviting setup inside, always attract a crowd, wherever these 35-foot-long vehicles are parked.

Inside the COVs, visitors are amazed to see a full office suite, including a comfortable waiting room and two roomy office cubicles. The COV has Internet access, so Hudson Health Plan marketing representatives can submit applications in real-time and avoid application delays. An on-board DVD player can keep the kids occupied while mom and dad consult with a representative, and a sound system can broadcast music at street festivals and other events. Certain health services, such as blood pressure screening, can be performed on board as well.

The COVs will be making stops at the following sites, June 21, 2010 through June 30, 2010:

Rockland County

  • Municipal Plaza, next to Spring Valley Railroad Station, Spring Valley, June 21-24, and June 28-30, 9 a.m.-4 p.m.
  • Knights of Columbus parking lot, 56 W. Broad Street, Haverstraw, June 21- 24, and June 28-30, 9 a.m.-7:30 p.m; June 26, 10 a.m.-3 p.m.
  • Family Dollar, 200 N. Main St., Spring Valley, 9 a.m.-3 p.m.

Orange County

  • RECAP, 40 Smith St., Middletown, June 21, 9 a.m.-4 p.m.
  • Rite Aid, 79 Fulton St., Middletown, June 23 and June 30, 9 a.m.-4 p.m.
  • Associated Market, Ames Plaza, Newburgh, June 24, 9 a.m.-4 p.m.
  • Dollar General, 100 Pike St., Port Jervis, June 25, 9 a.m.-3 p.m.
  • Rite Aid, 59 N. Plank Road, Newburgh; June 28, 9 a.m.-4 p.m.
  • Rite Aid, 89 Brookside Ave., Chester, June 28, 9 a.m.-4 p.m.
  • Broadway, between Johnston and Lander Streets, Newburgh, June 29, 9:30 a.m.-6 p.m.

Ulster County

  • La Oaxaquena, 611 Broadway, Kingston, June 21, 9 a.m.-4 p.m.
  • Hannaford, Kingston Plaza, Kingston, June 24, 29, 9 a.m.-4 p.m.
  • Grand Union Plaza, 350 Rte. 212, Saugerties, June 25, 9 a.m.-3 p.m.
  • Hannaford, 3650 Route 9W, Bridge Plaza, Highland, June 29, 9 a.m.-4 p.m.

Sullivan County

  • Rite Aid, 50 N. Main St., Ellenville, June 23, 9 a.m.-4 p.m.
  • Municipal Parking, Center Street, Ellenville, June 30, 9 a.m.-4 p.m.

About Hudson Health Plan

Founded in the mid-1980s by a coalition of community health centers, Hudson’s mission statement is "to promote and provide access to excellent health services for all people." The Tarrytown-based not-for-profit organization provides comprehensive medical and dental coverage to more than 100,000 members in New York’s Hudson Valley. Hudson has been driving health care innovation by developing technology to support clinical quality initiatives and to streamline the enrollment process for Medicaid Managed Care, Child Health Plus, and Family Health Plus. According to A Consumer’s Guide to Medicaid Managed Care in the Hudson Valley, it has earned the highest ratings in overall satisfaction among Medicaid Managed Care members in the Hudson Valley region every year since 2003.

Hudson Health Plan is the winner of the 2010 Platinum Award for Overall Case Management from the Case Management Society of America’s Case in Point Magazine; the Case Management Society of America 2007 Award for Excellence in Medication Adherence Management; the 2006 Poughkeepsie Journal Diversity in the Workplace Award; the 2005 Dr. Martin Luther King Jr. Corporate Award for Diversity from the YWCA of White Plains and Central Westchester; the 2005 Advancements in Health Care Award from Hudson Valley Life and Hudson Valley Parent; and the 2003 Community Leadership Award from The New York Health Plan Association. Visit Hudson on the Web at www.hudsonhealthplan.org.

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